Digital Communications Strategist
Posted March 8, 2021
The ACLU of Vermont is seeking a motivated, organized, and skilled Digital Communications Strategist to oversee and manage digital communications in support of our legal, advocacy, and development programs. The ideal candidate will be creative, enthusiastic, mission-focused, and results-driven, using digital platforms and innovative tactics to engage a broad range of stakeholders, including community partners, lawmakers, and a growing base of supporters.
Please note that due to COVID-19, our organization is currently operating 100% remotely. This will continue until at least July 1, 2021, and we are likely to extend our remote work policy and remote work flexibility well beyond that date. It is our expectation that the person hired to fill this position will eventually work from our Montpelier office with occasional travel throughout Vermont.
Recognizing our democracy faces unprecedented challenges, the ACLU of Vermont is taking our statewide advocacy and community engagement to the next level: strengthening our litigation and advocacy capacity, expanding communications and public engagement strategies, and building new infrastructure for issue campaigns and electoral engagement. We are also committed to fostering a strong internal culture of belonging, with an emphasis on inclusive and equitable practices and increasing organizational diversity.
We are a passionate, highly motivated group of lawyers, public policy experts, lobbyists, communications professionals, community organizers, and fundraisers, and we are looking for exceptional talent to join our team. To learn more about the ACLU of Vermont, visit our website.
Reporting to the Communications Director, and working in close collaboration with our advocacy, legal, and development programs, the Digital Communications Strategist is responsible for driving audiences to action across all ACLU of Vermont digital channels and promoting the ACLU of Vermont’s mission to broaden audience awareness and engagement among key constituencies. They will help to set, coordinate, and implement digital strategy to further our mission of defending and advancing the civil liberties of all Vermonters.
The Digital Communications Strategist’s essential duties include, but are not limited to the following:
- Generate web traffic, email, and social media audience engagement and growth by creating and implementing short- and long-term digital communications strategies.
- Create and manage multimedia content, including blog posts, advocacy emails, event pages, action alerts, online graphics, online advertising, videos, photography, audio clips, text message alerts, and social media posts.
- Apply an equity lens to all communications materials produced, ensuring that marginalized communities are centered in communications strategy and materials.
- Assist the Communications Director with designing and implementing full communications plans and collaborate with the Communications Director and other staff to identify high-impact opportunities to increase the visibility of our work.
- Work with the advocacy team and other staff to devise digital communications strategies to increase civic engagement on our legislative priorities and campaigns.
- Provide communications support to ACLU-VT events and actions, such as online ads, promotional emails, flyer creation, in-person technical assistance, and real-time documentation with photography and social media.
- Monitor social media trends and emerging practices. Evaluate social media platforms for adoption by ACLU-VT, with an eye to increasing awareness and engagement among younger and more diverse audiences.
- Use content management systems and a digital content calendar to update and maintain the ACLU of Vermont website and schedule digital content.
- Track, analyze, and report on digital communications metrics, including website, email and social media engagement.
- Produce graphics and video content to tell powerful stories about the ACLU’s clients, partners, and work.
- Select and work with vendors to assist with digital communications efforts.
- Other duties as assigned.
All candidates should have the following qualifications:
- Experience in social media content and strategy, digital marketing, online campaigning, or related fields.
- Strong writing and editing skills; an eye for detail that includes proofreading ability and precision in wording; ability to translate complex ideas into understandable messages that inform and engage targeted audiences.
- Commitment to equity, diversity, and inclusion, both in the workplace and in collaboration with community partners and constituents. Proven ability to work with emotional intelligence, receive feedback, work through conflict with integrity, and operate within principles of solidarity when working in partnership with constituencies impacted by oppression. Proven ability to work in a manner that respects differences in race, ethnicity, age, sex, sexual orientation, gender identity and expression, religion, ability, and socio-economic circumstance. Demonstrated knowledge of – or commitment to building or deepening understanding of – racial equity.
- Organized and able to meet tight deadlines. Must be able to work collaboratively and juggle and effectively prioritize multiple projects in an ever-changing environment of breaking legal decisions and political developments.
- Demonstrated commitment to the cause of social justice, civil liberties, and civil rights. Committed to advancing the ACLU’s values, mission, goals, and programs.
- A passion for current events, politics, and civil liberties, including criminal justice reform, racial justice, immigrants' rights, reproductive rights, women's rights, LGBTQ+ rights, voting rights, privacy, and freedom of speech.
An ideal candidate would also have the following qualifications:
- Minimum of two years of experience and demonstrated success in communications or related field, preferably in the nonprofit or government sector.
- Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), and Canva.
- Knowledge of cross channel marketing platform(s), such as SailThru, Springboard, and/or EveryAction.
- Visual storytelling experience, with an instinct for using graphics, video, and other available media to move people to action.
- Skill in creating graphics for digital and print use and in designing short publications.
- Familiarity with or background in public policy, legislative affairs, and/or politics.
ABOUT ACLU OF VERMONT
The ACLU of Vermont integrates impact litigation, policy advocacy, organizing, public education, and strategic communications to defend and advance civil liberties for all people across a broad range of constitutionally protected rights and freedoms. Founded in 1967 and based in Montpelier, the ACLU of Vermont is the statewide affiliate of the national ACLU, a nationwide organization with a presence in all 50 states, Puerto Rico, and Washington, DC. The ACLU fights tirelessly for the principle that every individual’s rights must be protected equally under the law, regardless of race, religion, gender, sexual orientation, gender identity or expression, age, disability, or national origin.
COMMITMENT TO EQUITY, DIVERSITY, AND INCLUSION
The ACLU of Vermont is an equal opportunity employer. We value a diverse workforce and an inclusive office culture. We believe that having a board, staff, and volunteer base with diverse personal and professional backgrounds enhances our ability to meet our mission and creates an environment where all members of our community can thrive.
The ACLU of Vermont strongly encourages applications from all qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, citizenship, disability, veteran status, or prior involvement in the criminal justice system. The ACLU of Vermont undertakes affirmative action strategies in its recruitment and employment efforts to assure that persons with disabilities have full opportunities for employment in all positions.
COMPENSATION AND BENEFITS
We are committed to creating and maintaining a diverse workforce through equity initiatives, which includes equitable pay practices. Competitive compensation is commensurate with experience. Starting salary range for this position is $40,000-$50,000 annually.
We understand how vital our work is and at the same time understand the toll engaged activism can take. Our goal is to retain staff and we believe that having a robust benefits offering is vital in meeting that goal. Our benefits include fully employer-paid medical, vision and dental insurance for staff members, their dependents and spouse or domestic partner; generous vacation and sick leave; life insurance and disability; defined contribution plan with employer match; and 14 paid holidays. This position is full-time, salaried, and exempt under the Fair Labor Standards Act.
To apply, email a cover letter, resume, and a short writing sample to [email protected]. Include in the subject line of the email: your last name and Digital Communications Strategist. In your letter, please indicate where you learned of the posting.
Applications will be accepted on a rolling basis until the position is filled, at which time the job announcement will be removed from our website at www.acluvt.org.